# ReferCraft > Referral software that automates referral programs for service businesses. ReferCraft helps trades, consultants, and professional services turn customer loyalty into new leads through automated referral programs with instant gift card rewards. ## About ReferCraft is a web-based SaaS platform that enables service businesses to create and manage customer referral programs. Instead of manual tracking and cash rewards, ReferCraft automates the entire process: customers get unique referral links, share them with friends, and receive instant gift card rewards when referrals convert. The platform is built for service professionals who rely on word-of-mouth but lack the tools to systematically grow through referrals. Target users include tradespeople (plumbers, electricians, builders), consultants, accountants, lawyers, and other professional service providers. ## Key Features - **Automated Referral Tracking**: Each customer gets a unique referral link to share via WhatsApp, email, or social media - **Instant Gift Card Rewards**: Automated payouts from 100+ retailers (Amazon, Tesco, ASDA, etc.) when referrals are approved - **Dual Incentives**: Reward both the referrer and the new customer to maximize conversion - **Lead Management Dashboard**: Track referrals, manage leads, and approve rewards in one place - **QR Code Generator**: Create printable business cards and materials with referral QR codes - **Wallet System**: Pre-fund rewards and control spending with a simple top-up wallet - **Email Notifications**: Automatic emails keep referrers and referees informed at each step ## How It Works 1. Business owner creates a referral campaign with reward amounts 2. Existing customers sign up and receive a unique referral link 3. Customers share their link with friends and family 4. New leads submit their details through the referral link 5. Business owner contacts the lead and completes the service 6. Upon approval, the referrer receives an instant gift card reward ## Use Cases ### Tradespeople (Plumbers, Electricians, Builders) A plumber completes a boiler installation. The happy customer signs up for the referral program and shares their unique link with neighbours. When a neighbour books a service through that link, the original customer receives a £20 Amazon gift card automatically. The plumber gets a steady stream of pre-qualified leads from trusted recommendations. ### Accountants and Bookkeepers An accountant offers existing clients a £50 gift card for every new business client they refer. The referral link can be shared via email or LinkedIn. When the referred business signs up for accounting services and pays their first invoice, the referrer is rewarded instantly. No manual tracking or awkward cash handovers. ### Consultants and Coaches A business consultant sets up a referral program offering £30 rewards. Satisfied clients share their referral links with their professional networks. The consultant reviews incoming leads, completes discovery calls, and approves referrals once new clients sign contracts. The referring client receives their gift card automatically. ### Home Service Providers (Cleaners, Gardeners, Handymen) A cleaning company offers both referrers and new customers a £10 gift card (dual incentive). This makes sharing more attractive and gives new customers an incentive to try the service. When the new customer completes their first cleaning, both parties receive their rewards. ### Estate Agents An estate agent offers £100 gift cards for successful property referrals. Previous clients share their referral links with friends looking to buy or sell. When a referred client completes a transaction, the referrer is rewarded. The high-value reward matches the high-value service. ### Legal Services (Solicitors, Conveyancers) A conveyancing firm offers £50 referral rewards. Past clients share their links when friends mention they're buying a house. The firm receives qualified leads from trusted sources, and referrers are rewarded when the conveyancing completes. ### Personal Trainers and Fitness Instructors A personal trainer offers £15 gym gift cards for referrals. Current clients share their links with workout buddies. When new clients sign up for a training package, the referrer gets their reward. The fitness-themed gift card is relevant to the audience. ### Wedding and Event Services A wedding photographer offers £75 referral rewards. Happy couples share their links with engaged friends. The photographer reviews leads and approves referrals after booking. The substantial reward reflects the high-value service. ## Pricing - **Subscription**: £19.99/month or £199.90/year (2 months free) - **Per-Referral Fee**: 99p flat fee per successful referral (charged only when approved) - **Free Trial**: 14-day trial with full access to all features - **Free Tier**: 1 approved referral before subscription required Rewards are funded separately through a wallet top-up system (minimum £10). ## Frequently Asked Questions ### How much does it cost? ReferCraft costs £19.99/month (or £199.90/year - 2 months free). Plus a 99p flat fee per successful referral, charged only when your customer pays and you approve the referral. Start with a 14-day free trial. ### How do referral links work? Your customers sign up to your referral program and get a unique link. They share it via WhatsApp, email, social media, or any platform they like. When someone clicks and signs up, you get notified of the new lead. ### Can I offer something to new customers too? Yes! You can set up a customer incentive (like a discount or gift card) that new referred customers receive. This makes your referral program more attractive and increases conversion rates. ### What counts as a successful referral? A successful referral is when the referred customer has paid for your service. You control when to approve referrals - rewards are only sent after you confirm the job is complete and paid. ### How are rewards sent? Once you approve a referral, your customer receives an instant gift card via email. You can choose from 100+ popular retailers including Amazon, Tesco, ASDA, and more. No cash handling or manual payouts needed. ### How do I fund the rewards? You top up your wallet with any amount (minimum £10). When you approve a referral, the reward amount is automatically deducted. You're always in control of your spending. ### Can I cancel anytime? Yes! No long-term contracts. Cancel your subscription anytime from your account settings. Any remaining wallet balance can be used until depleted. ### What if a referred customer doesn't pay? You only approve referrals when you're satisfied - typically after the customer has paid. If a job falls through or a customer doesn't pay, simply don't approve the referral. No approval means no reward is sent and no fee is charged. ### Can customers share their link anywhere? Absolutely. Customers can share their referral link via WhatsApp, Facebook, Instagram, email, text message, LinkedIn, or any other platform. The link works everywhere and tracks referrals automatically. ### What gift cards are available? Over 100 retailers including Amazon, Tesco, ASDA, Argos, Boots, John Lewis, Uber Eats, Deliveroo, and many more. Customers choose their preferred retailer when claiming their reward. ### Is there a limit to how many referrals I can receive? No limits. The more referrals you receive and approve, the more your business grows. Each referral costs just 99p when approved. ### Can I customise my referral program? Yes. You can set your own reward amounts, add customer incentives, customise your business branding, and choose which contact methods to collect from leads. ## Free Business Tools ReferCraft offers 15 free online tools for tradespeople, freelancers, and service businesses. No signup required. ### Financial Tools - VAT Calculator: Add or remove VAT from any amount. Supports standard, reduced, and zero UK VAT rates. https://refercraft.com/tools/vat-calculator - Profit Margin Calculator: Calculate profit margins, markups, and break-even points for your services. https://refercraft.com/tools/profit-margin-calculator - Rate Calculator: Work out your ideal hourly or day rate based on target salary and expenses. https://refercraft.com/tools/rate-calculator - Job Costing Calculator: Price jobs accurately by factoring in materials, labour, and overheads. https://refercraft.com/tools/job-costing-calculator - ROI Calculator: Calculate the return on investment for your marketing and referral spend. https://refercraft.com/tools/roi-calculator ### Document Generators - Invoice Generator: Create professional invoices with business details, line items, VAT, and download as PDF. https://refercraft.com/tools/invoice-generator - Quote Generator: Create professional quotes and estimates with validity dates and custom terms. https://refercraft.com/tools/quote-generator - Receipt Generator: Create simple receipts for cash or card payments. Download as PDF. https://refercraft.com/tools/receipt-generator - Payment Terms Generator: Generate professional payment terms including late payment clauses. https://refercraft.com/tools/payment-terms-generator - Business Card Maker: Design and download professional business cards for your trade or service. https://refercraft.com/tools/business-card-maker ### Referral Tools - Referral Email Template Generator: Generate ready-to-send referral ask emails, follow-ups, and thank-you messages. https://refercraft.com/tools/referral-email-templates - Referral Reward Calculator: Calculate the ideal referral reward amount based on margins and customer value. https://refercraft.com/tools/referral-reward-calculator - Customer Lifetime Value Calculator: Calculate CLV to decide how much to spend on referral rewards. https://refercraft.com/tools/customer-lifetime-value-calculator ### Trade Tools - Electrical Certificate Generator: Generate EICR, EIC, and Minor Works certificates as PDF. https://refercraft.com/tools/electrical-cert-generator - Mileage Calculator: Calculate mileage expenses using current HMRC approved rates. https://refercraft.com/tools/mileage-calculator All tools: https://refercraft.com/tools ## Technical Details - Web-based application (works on desktop and mobile browsers) - No app installation required - UK-focused with GBP pricing - Powered by Giftbit for gift card fulfillment - Stripe for payment processing ## Company Information - **Company**: REFERCRAFT LTD - **Company Number**: 16896221 (registered in England and Wales) - **Website**: https://refercraft.com - **Contact**: info@refercraft.com ## Resources ReferCraft publishes blogs, articles, case studies, and step-by-step guides on referral marketing for service businesses. - Resources Hub: https://refercraft.com/resources - 5 Referral Mistakes Small Businesses Make (Blog): https://refercraft.com/resources/5-referral-mistakes-small-businesses-make - The Complete Guide to Referral Marketing for Tradespeople (Article): https://refercraft.com/resources/complete-guide-to-referral-marketing-for-tradespeople - How a Plumber Grew 40% with a Simple Referral Program (Case Study): https://refercraft.com/resources/how-a-plumber-grew-40-percent-with-referrals - Setting Up Your First Referral Campaign (Guide): https://refercraft.com/resources/setting-up-your-first-referral-campaign - Best Referral Rewards for Tradespeople in the UK (Article): https://refercraft.com/resources/best-referral-rewards-for-tradespeople-uk - How to Start a Referral Program for Plumbers (Guide): https://refercraft.com/resources/how-to-start-a-referral-program-for-plumbers - Referral Marketing for Accountants: A Practical Guide (Guide): https://refercraft.com/resources/referral-marketing-for-accountants-uk - Why Dual-Incentive Referrals Work Better (Blog): https://refercraft.com/resources/why-dual-incentive-referrals-work-better - How to Measure Your Referral Program ROI (Article): https://refercraft.com/resources/how-to-measure-referral-program-roi ## Industry Landing Pages - Referral Program for Plumbers: https://refercraft.com/for/plumbers - Referral Program for Electricians: https://refercraft.com/for/electricians - Referral Program for Accountants: https://refercraft.com/for/accountants - Referral Program for Estate Agents: https://refercraft.com/for/estate-agents - Referral Program for Car Dealerships: https://refercraft.com/for/car-dealerships - Referral Program for Freelancers: https://refercraft.com/for/freelancers - Referral Program for Solicitors & Law Firms: https://refercraft.com/for/legal-services - Referral Program for Salons & Spas: https://refercraft.com/for/health-beauty - Referral Program for Financial Advisors: https://refercraft.com/for/financial-advisors - Referral Program for Cleaners: https://refercraft.com/for/cleaners - Referral Program for Web Designers: https://refercraft.com/for/web-designers - Referral Program for Personal Trainers: https://refercraft.com/for/personal-trainers - Referral Program for Dentists: https://refercraft.com/for/dentists - Referral Program for Photographers: https://refercraft.com/for/photographers - Referral Program for Tutors: https://refercraft.com/for/tutors - Referral Program for Builders: https://refercraft.com/for/builders - Referral Program for Tradespeople: https://refercraft.com/for/tradespeople ## Links - Homepage: https://refercraft.com - Sign Up: https://refercraft.com/auth - Resources: https://refercraft.com/resources - Free Tools: https://refercraft.com/tools - Privacy Policy: https://refercraft.com/privacy-policy - Terms of Service: https://refercraft.com/terms-of-service